Offset printing is a reliable and cost-effective printing method for large quantities of products like forms, flyers, and brochures. It’s also the method of choice for projects that require precise colour reproduction because offset inks can be mixed to an exact Pantone colour.
The Advantages of Offset Printing
Offset printing uses a physical “plate” – a thin sheet of metal with an image laser-etched into its surface. This means that offset printing is ideal for projects that require the exact same image to be printed over and over again. It is a very efficient method for large quantities because after the initial set-up, many identical copies can be produced in a relatively short amount of time.
Compared to digital printing, it is easier to achieve consistent coverage over large, flat areas with offset printing. Due to the nature of the materials, digital printing can be prone to leaving streaks or lines on large areas of one colour, whereas offset printing is able to provide a more uniformly printed surface.
Another advantage of offset printing is its use of “spot colours.” Unlike digital printing, which makes colours by layering dots of cyan, magenta, yellow, and black ink (CMYK), offset printing can use spot colours, also known as Pantone colours, to achieve much more precise hues. Since they are mixed according to a universal formula, spot colours are reliable and consistent no matter where in the world they are printed.